As this toolkit emphasizes, economic development via outdoor recreation is a coherent strategy for the future of rural America. With millions more Americans spending time outdoors, every community, both urban and rural, should be considering the role they want outdoor recreation to play in their economic growth and sustainability.
Action Plans from Real Communities
Hundreds of communities around the United States are making progress in these efforts, and below we have aggregated a variety of their plans to help illustrate the vast array of creative and dedicated approaches to rural economic development through outdoor recreation from around the United States. These are aggregated from participants in the Recreation Economy for Rural Communities program and students supporting the Rural Technical Assistance Program (RTAP) in the State of Colorado, which partners teams of graduate students from the Masters of the Environment (MENV) program at CU Boulder with the Colorado Outdoor Recreation Industry Office and RERC to support rural communities across the state.
As you read these examples, notice:
- Composition of steering committees and planning assistance teams
- Strategies and facilitated exercises for public engagement
- Methods for asset mapping (see appendices)
- Goals and measurements for success



ORR's 2024 grants helped RERC communities turn plans into projects. A year later, they shared results and advice:
- Giles County, VA opened its Giles County Trail Center, with over 1,200 visits since opening. Advice: set a regular cadence for updating stakeholders, with one "project voice."
- Haines, AK developed its first-ever comprehensive Outdoor Recreation Guide. Advice: involve local media, radio, and community centers.
- Claremont, NH is pursuing a feasibility study for a trail connecting its rail trail to downtown businesses. Advice: the Northern Border Regional Commission was vital for networking and finding an engineering firm.
- Poultney, VT is planning new uses for a town-owned property under its Town to Trails Master Plan. Advice: choose a site with broad community benefit, and bring a landscape architect onto the team.
Other Leading Resources
And fortunately, there are other great resources like this one to help guide communities through the process. The Utah State University Gateway and Natural Region (G.N.A.R.) Initiative is a best-in-class collection of resources, toolkits, and webinars to go deeper on most of the topics covered in this toolkit. They offer both a network of practitioners in communities around the U.S. and an online toolkit organized by topic area to serve your research.
Additionally, the Aspen Institute Community Strategies Group released a report in April 2023 called "Mapping a New Terrain: Call to Action" which profiles outdoor recreation as an economic development strategy and importantly provides community perspectives on how to proactively address challenges related to wealth inequality, housing, transportation, and utilities.
New Hampshire's RecReady NH, from the state Department of Business and Economic Affairs, is a free online guidebook of 21 practical tools and worksheets that walks communities step by step, from assessing existing conditions through building a project and reviewing its economic impact.
From ORR's Trail Map for Rural Development in America
Education
- Innovative Travel, Tourism, and Outdoor Recreation Awards, National Governors Association
- Do-It-Yourself Economic Impact Program, Wisconsin Office of Outdoor Recreation
Community Vision
- OREC Rural Technical Assistance Program, Colorado Outdoor Recreation Industry Office
- Developing From Within: Old Fort's Black Community Is Creating Outdoor Recreational Areas to Rejuvenate Their Home, WNC Magazine
Financing and Implementation
- State Funding Mechanisms for Outdoor Recreation, Headwaters Economics
- Current Projects, The Great Outdoors Fund
Resilience
- Four southern Vermont towns address the housing crisis — collaboratively, VTDigger
- With $4M for seven reservation projects, grantees hope to boost Wind River's outdoor profile, WyoFile
Innovation
- Growing Equitable Outdoor Recreation Economies, Aspen Institute Community Strategies Group
- Outdoor Entrepreneur Community, Founded Outdoors
- Outdoor Recreation: Connecting Rural Youth with STEM Careers (video), CAST
The future of this strategy as an economic driver rests on the outdoor recreation community's ability to identify areas of opportunity and bolster existing leadership through targeted funds, diverse collaboratives, and professional development support, while proactively identifying pitfalls related to economic development to prevent unintended consequences.
By bringing traditional economic development perspectives together with the opportunity for rural communities to invest in existing natural assets, the outdoor recreation community can turn these visions into sustainable economic realities for rural communities across the United States.
COMMUNITY ACTION PLANS
Choose a location on the right to view a PDF of its CAP
-
Cripple Creek, CO
View Community Action Plan (PDF) -
Hayden, CO
View Community Action Plan (PDF) -
Leadville, CO
View Community Action Plan (PDF) -
Thompson Falls, MT
View Community Action Plan (PDF) -
Poultney, VT
View Community Action Plan (PDF) -
John Day, OR
View Community Action Plan (PDF) -
Jasper, AL
View Community Action Plan (PDF) -
Grants, NM
View Community Action Plan (PDF) -
Gorham, NH
View Community Action Plan (PDF) -
Glenwood Springs, CO
View Community Action Plan (PDF) -
Giles County, VA
View Community Action Plan (PDF) -
Fryeburg, ME
View Community Action Plan (PDF) -
Cambridge, NY
View Community Action Plan (PDF)